Christmas Sales
Xbox One
Xmas with Xbox Pop-Up Shop
Client: The Field / Microsoft XBOX
Challenge
Execute and staff a pop-up shop in the middle of Westfield to sell Xbox's to families in the run up to Christmas
Objectives
Win the console war in the peak sales period of 2014
Create a three tier staffing team through trial, sales and conversion
Ensure all staff are deeply knowledgeable of the product and games
Provide a nuanced approach to trial experience to cater for different audiences
Results
13,483 trials
50,284 consumer interactions
£172k in incremental sales in just one week
More popular than Santa’s grotto!
