Client: The Field / Microsoft XBOX
Win the console war in the peak sales period of 2014
Create a three tier staffing team through trial, sales and conversion
Ensure all staff are deeply knowledgeable of the product and games
Provide a nuanced approach to trial experience to cater for different audiences
13,483 trials
50,284 consumer interactions
£172k in incremental sales in just one week
More popular than Santa’s grotto!