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Christmas Sales

Xbox One

Christmas Sales

Xbox One

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Xmas with Xbox Pop-Up Shop

Client: The Field / Microsoft XBOX


Challenge

Execute and staff a pop-up shop in the middle of Westfield to sell Xbox's to families in the run up to Christmas

Objectives

Win the console war in the peak sales period of 2014

Create a three tier staffing team through trial, sales and conversion

Ensure all staff are deeply knowledgeable of the product and games

Provide a nuanced approach to trial experience to cater for different audiences

 

 


Results

13,483 trials

50,284 consumer interactions

£172k in incremental sales in just one week

More popular than Santa’s grotto!

 







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