Client: Bite Communications / Hasbro
Cast and train 100 Mr Monopoly characters to engage the public in a live game of Monopoly
Manage logistics and fulfilment of the activity
Plan suitable London locations to best amplify and activate this stunt
Our team of 100 brand ambassadors, all dressed as Mr Monopoly from the game, were scattered around London for consumers to find
Each member of the team had a prize to give away that linked to the new version of the game where London landmarks were replaced with global brands – prizes ranged from Xbox’s, to Samsung cameras and Beats by Dre headphones
100 prizes given away
Tens of thousands of consumers engaged
Significant earned social and cut through generated