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Touring Roadshow Experience

Nintendo Switch

Touring Roadshow Experience

Nintendo Switch

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Nintendo’s Most Successful Launch

Client: Nintendo


Challenge

Train a UK wide team to engage and educate UK families about the new Nintendo Switch Console, driving trial and purchasing.

Objectives

Team members to have meaningful conversations and trial experiences with over 400k UK families

Engage children and parents with relevant experiences

Ensure all staff are highly trained in all current and new games as they are released throughout the year

Cater to the different audience states from Aware, Consideration, Preference and Purchase


Results

273 live days over 24 month period

418.5k experience trials and conversations

1.4M Secondary Engagements

Over 22 game titles trialed

Over 36 different cities and towns






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020 7490 7745

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TED Staffing,
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London,
N1 6DR

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