Touring Roadshow Experience
Nintendo Switch
Nintendo’s Most Successful Launch
Client: Nintendo
Challenge
Train a UK wide team to engage and educate UK families about the new Nintendo Switch Console, driving trial and purchasing.
Objectives
Team members to have meaningful conversations and trial experiences with over 400k UK families
Engage children and parents with relevant experiences
Ensure all staff are highly trained in all current and new games as they are released throughout the year
Cater to the different audience states from Aware, Consideration, Preference and Purchase
Results
273 live days over 24 month period
418.5k experience trials and conversations
1.4M Secondary Engagements
Over 22 game titles trialed
Over 36 different cities and towns
