Deliver a nationwide mass sampling campaign that drives awareness of Coca-Cola Zero Sugar through product trial

Activity to span key retail, transport, urban, sporting and entertainment locations

Temperature control all samples

Report on key metrics in real time

Achieve agreed compliance on key messages

1,235 strong brand ambassador staffing team trained and coached across 10-month period

1,635 live events hosted across 492 locations

Over 8m perfect serve samples direct to consumers

Over 8m coupons distributed

c44% of sampled cans recovered for recycling

94% compliance on key messaging

17% uplift in sales