Client: MKTG / Coca-Cola
Deliver a nationwide mass sampling campaign that drives awareness of Coca-Cola Zero Sugar through product trial
Activity to span key retail, transport, urban, sporting and entertainment locations
Temperature control all samples
Report on key metrics in real time
Achieve agreed compliance on key messages
1,235 strong brand ambassador staffing team trained and coached across 10-month period
1,635 live events hosted across 492 locations
Over 8m perfect serve samples direct to consumers
Over 8m coupons distributed
c44% of sampled cans recovered for recycling
94% compliance on key messaging
17% uplift in sales