Client: The Field / Asus
Cast a team of experienced tech gurus to immerse people in the ASUS brand
Create highly trained experts in the T100 Transformer Book specification and functionality
Our team of 13 brand ambassadors targeted consumers on their daily commute when the creative idea of transforming moods would be most effective
Consumers were invited to experience 1 of 6 audio-visual directional sound booths on the stand before having an in-depth product demonstration via one of our experts
20 Live Days at Victoria, Waterloo, Kings Cross & Manchester Piccadilly stations
8,486 hours of interactions
90% would now, post experience, consider ASUS next time they’re purchasing a tablet or laptop