Large scale sampling activation
Coca-Cola
Coca-Cola Energy
Client: MKTG / Coca-Cola
Challenge
Launch Coca-Cola's newest product to the UK
Objectives
To mass sample Coca-Cola’s newest product in order to raise awareness
Target young adults and professionals in the transition zone between work and play to maximise their energy and fun.
To clearly communicate the message of the beverage
To uplift the energy of the site, select teams to be supported by flash mob dance teams
Results
350,000+ perfect serves of Coca-Cola Energy (104% of target)
66% of cans samples recovered for recycling
80+ flash mob performances at key London locations to energise consumers
Over 600 successful shifts completed
