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Large scale sampling activation

Coca-Cola

Large scale sampling activation

Coca-Cola

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Coca-Cola Energy

Client: MKTG / Coca-Cola


Challenge

Launch Coca-Cola's newest product to the UK

Objectives

To mass sample Coca-Cola’s newest product in order to raise awareness

Target young adults and professionals in the transition zone between work and play to maximise their energy and fun.

To clearly communicate the message of the beverage

To uplift the energy of the site, select teams to be supported by flash mob dance teams


Results

350,000+ perfect serves of Coca-Cola Energy (104% of target)
66% of cans samples recovered for recycling
80+ flash mob performances at key London locations to energise consumers
Over 600 successful shifts completed








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