Client: MKTG / Coca-Cola
Deliver a nationwide immersive activation for customers; taking them on a journey through the five senses of the Coca-Cola Experience to highlight the interchangeability of their Original and Zero Sugar variants
Lead 600 experiences a day
Collect first-hand impressions of the experience and the drink
Represent the brand’s sustainability efforts
Create a social media opportunity for consumers
15 trained touring staff, 36 local supporting staff
8 live events hosted across 5 major cities
Average of 708 completed experiences per day over 28 activations
Total of 19,840 consumer experiences, 43% of which were unaware if they were drinking with sugar or without
100% of activation bottles recycled