Client: Monster Energy
Activate a brand experience roadshow to represent the Monster Energy
Specially recruit and train a Monster Army of over 150 staff
Targeting the off-trade, festivals, events and high streets nationwide
Six months of activity – 5 days a week
Start in Scotland and finish in the South West of England
Product sampled with over 500,000 consumers
Over 2400 staffing days
5 Festivals and numerous smaller events over 150 days of activity
350 retail relationships established throughout the activity
4 staff members recruited to Monster Energy head office roles