Activate a brand experience roadshow to represent the Monster Energy

Specially recruit and train a Monster Army of over 150 staff

Targeting the off-trade, festivals, events and high streets nationwide

Six months of activity – 5 days a week

Start in Scotland and finish in the South West of England

Product sampled with over 500,000 consumers

Over 2400 staffing days

5 Festivals and numerous smaller events over 150 days of activity

350 retail relationships established throughout the activity

4 staff members recruited to Monster Energy head office roles