Experiential Retail
Terry's Chocolate Orange
Terry’s Chocolate Orange Countdown Experience
Client: The Field / Mondelez
Challenge
How do you make an old confectionary favourite contemporary again?
Objectives
Cast and train a team of family focussed brand ambassadors to staff and manage the Countdown to Christmas Experience in multiple shopping malls for the whole of December
Results
720 staffing days
Team of eight per mall
100% compliance
The Chocolate Orange powered countdown clocks were seen by 10m+ consumers, and proved more popular than Santa’s Grotto!
Like for like sales were also up by 19.6% in the period.
