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Terry's Chocolate Orange

Experiential Retail

Terry's Chocolate Orange

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Terry’s Chocolate Orange Countdown Experience

Client: The Field / Mondelez


Challenge

How do you make an old confectionary favourite contemporary again?

Objectives

Cast and train a team of family focussed brand ambassadors to staff and manage the Countdown to Christmas Experience in multiple shopping malls for the whole of December


Results

720 staffing days

Team of eight per mall

100% compliance

The Chocolate Orange powered countdown clocks were seen by 10m+ consumers, and proved more popular than Santa’s Grotto!

Like for like sales were also up by 19.6% in the period.




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