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Large Event Staffing & Talent

Just Dance

Large Event Staffing & Talent

Just Dance

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Just Dance 'Just Dance Now Crew'

Client: The Field / Ubisoft


Challenge

Deliver a high impact dance experience at the Westfield London Christmas Lights switch-on event for Just Dance Now & Rita Ora!

Objectives

Create a first of its kind digitally amplified brand partnership event

This high profile event was headlined by Rita Ora and hosted by Rick Edwards

Deliver a high impact dance experience

Engage the crowd with the Just Dance App and get them to join in!


Results

The Just Dance Now troupe warmed up the crowd with a high energy stage show, encouraging consumers to dance along and take part by downloading the Just Dance Now app

Our dance crew got the party started for 1,000’s of teenagers who danced along via the Just Dance Now app on their phones

A Ted team of 8 brand ambassadors were busy in the mall in the lead-up to the show; communicating key messages, how to play the Just Dance Now game, and encouraging downloads

 






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