Large Event Staffing & Talent
Just Dance
Just Dance 'Just Dance Now Crew'
Client: The Field / Ubisoft
Challenge
Deliver a high impact dance experience at the Westfield London Christmas Lights switch-on event for Just Dance Now & Rita Ora!
Objectives
Create a first of its kind digitally amplified brand partnership event
This high profile event was headlined by Rita Ora and hosted by Rick Edwards
Deliver a high impact dance experience
Engage the crowd with the Just Dance App and get them to join in!
Results
The Just Dance Now troupe warmed up the crowd with a high energy stage show, encouraging consumers to dance along and take part by downloading the Just Dance Now app
Our dance crew got the party started for 1,000’s of teenagers who danced along via the Just Dance Now app on their phones
A Ted team of 8 brand ambassadors were busy in the mall in the lead-up to the show; communicating key messages, how to play the Just Dance Now game, and encouraging downloads
