Cast and train 100 Mr Monopoly characters to engage the public in a live game of Monopoly

Manage logistics and fulfilment of the activity

Plan suitable London locations to best amplify and activate this stunt

Our team of 100 brand ambassadors, all dressed as Mr Monopoly from the game, were scattered around London for consumers to find

Each member of the team had a prize to give away that linked to the new version of the game where London landmarks were replaced with global brands – prizes ranged from Xbox’s, to Samsung cameras and Beats by Dre headphones

100 prizes given away

Tens of thousands of consumers engaged

Significant earned social and cut through generated