Client: The Field / Microsoft XBOX
Cast and train an incredible team of 300 demonstrators to become the living, breathing embodiment of the Xbox One brand in retailers nationwide
Deliver a combined 3,000 days of demonstrations over a 4 month period in 252 stores
Create an exceptional trial experience in store
Convert trials to sales
9:1 return on investment
3,000 complete days of demonstrations over a 4 month period
252 stores repeatedly visited
112,944 trials
98% compliance