Cast and train an incredible team of 300 demonstrators to become the living, breathing embodiment of the Xbox One brand in retailers nationwide

Deliver a combined 3,000 days of demonstrations over a 4 month period in 252 stores

Create an exceptional trial experience in store

Convert trials to sales

9:1 return on investment

3,000 complete days of demonstrations over a 4 month period

252 stores repeatedly visited

112,944 trials

98% compliance