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Retail Trial Campaign

Xbox One

Retail Trial Campaign

Xbox One

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Xbox One Retail Trial Campaign

Client: The Field / Microsoft XBOX


Challenge

Deliver world class retail trial experiences across the UK

Objectives

Cast and train an incredible team of 300 demonstrators to become the living, breathing embodiment of the Xbox One brand in retailers nationwide

Deliver a combined 3,000 days of demonstrations over a 4 month period in 252 stores

Create an exceptional trial experience in store

Convert trials to sales


Results

9:1 return on investment

3,000 complete days of demonstrations over a 4 month period

252 stores repeatedly visited

112,944 trials

98% compliance





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